It is a portmanteau playoff - The Jimmer vs. Linsanity.
Jimmer Fredette Profile: Brigham Young University, American studies major, point guard, 2011 NCAA men's basketball player of the year, 2011 Wooden award winner, currently plays for the Sacramento Kings in the NBA. Jimmermania took place between January 2011 and March 2011.
Jeremy Lin: Harvard University, Economics degree, All Ivy League 1st team, released by the Golden State Warriors and Houston Rockets in the NBA, currently plays for the New York Knicks in the NBA. Linsanity is currently ongoing on a global scale beginning February 6, 2012.
Jimmermania vs. Linsanity