$25,000 is a drop in the hat for a school possessing the riches of USC, so it’s not the amount of the fine that hurts the program, as much as it is the infraction itself. Southern California has spent the past three years trying to shed itself of a bad image. And with each incident, no matter how minor, it takes a huge step back. Reverse was the new direction this week, which allowed that eight-letter word to close the distance and rear its ugly head once again—-Cheaters.
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