By Kenneth Teape (@teapester725)
The NBA has been attempting to build their product around the world by playing some exhibition games around the globe in recent seasons. This past season the New York Knicks and Detroit Pistons played in London in front of a sold-out frenzy crowd. The NBA has a lot of events in China as well with the help of Yao Ming to help gain exposure there as well.
The NBA will continue having teams play abroad and will be adding another location for the 2013-2014. The Atlanta Hawks and Brooklyn Nets will play a regular-season game at the O2 Arena in London January 16th as part of the NBA Global Games London 2014.