Good mascots are hard to find. San Diego Chickens and Philly Phanatics don’t grow on trees. They require years of painstaking research and dedication before they become can part of a city’s cultural identity. So when teams like the New Orleans Pelicans change their names, the brain trust and marketing gurus behind said franchises scramble to come up with a mascot that the fans can truly get behind.
Enter Pierre the Pelican.